Don’t Let The Fraudsters Punk Your Digital Ad Spends

Now more than ever, it is critical for marketers to make every impression count by controlling the quality of media they buy or bid on and have transparency into the quality of their media.  To ensure that campaigns have the potential to connect with their audiences, advertisers need transparency in the quality of their impressions […]

Your 2021 Guide to the OM SDK

As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardised measurement to Open Web Video, available now for integration! The OM for Open Web Video SDK takes standardisation a step further for all industry players and helps fill the gaps […]

IAS Launches Globally Accredited Training for Digital Ad Verification

  Ad verification specialist Integral Ad Science (IAS) has launched IAS Academy, which it claims is the industry’s first globally accredited training program for digital ad verification. The program provides training to digital media and advertising professionals from IAS experts and is designed to empower digital advertising professionals to become experts in digital ad verification […]

IAS Luncurkan Program Pelatihan tentang Verifikasi Iklan Digital

JAKARTA, Indonesia, 23 Maret 2021 /PRNewswire/ — Integral Ad Science (IAS), pemimpin industri global di sektor verifikasi iklan digital, telah meluncurkan IAS Academy, program pelatihan terakreditasi untuk verifikasi iklan digital yang pertama di dunia dan industri. “IAS Academy menyediakan pelatihan dan perangkat terbaik bagi kalangan pemasar agar mereka mampu mengambil keputusan berdasarkan data tentang verifikasi mutu […]

IAS Meraih Tiga Sertifikasi dari Trustworthy Accountability Group

Integral Ad Science (IAS), pemimpin industri global di sektor verifikasi iklan digital, pada hari ini mengumumkan sejumlah sertifikasi global yang kembali diterima dari Trustworthy Accountability Group (TAG) untuk 2021. IAS sukses meraih tiga sertifikasi TAG atas teknologi verifikasi iklannya. “Sebagai pihak yang telah lama menjadi anggota TAG, IAS berkomitmen untuk menyediakan berbagai perangkat tepercaya yang […]

IAS Extends its Leadership in Brand Safety and Ad Fraud Protection

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to its ad verification technology.  “A longstanding member of TAG, IAS is committed to providing our […]

Xandr and IAS Partner to Offer Advertisers Stronger Contextual Capabilities

Singapore, March 11, 2021 — Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target […]

Kekuatan Konteks di Indonesia

  Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin berpikir iklan tersebut tidak tepat untuk Anda, karena tidak terkait dengan konten yang Anda […]

The Power of Context, SG Consumer Research Report

Context Matters The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t […]

On Demand: The End of Third-Party Cookies & Rise of Contextual Targeting

In the face of stricter data privacy legislation and third-party cookie deprecation, marketers have to now pivot and understand how they can use their first-party data better. Join industry experts, Laura Quigley SVP APAC IAS, Rachita Pandya Shah Product Lead at Gojek, Arush Kochhar, eBusiness Transformation Lead at Nestlé, and Florencia Eka, Country Manager, Indonesia, […]

Optimize your Programmatic Campaign

Don’t just know how your campaigns are performing — take action to make them better. Programmatic buying and selling offers enhanced performance with a streamlined workflow. And with IAS’s full suite of pre-bid and predictive solutions, you’ll be able to effectively optimize your campaigns for success. Our programmatic solution offers coverage for: Desktop and Mobile […]

Think you’re streaming on a CTV? Think again.

Consumers on couches are spending more time than ever binge-watching streaming content on connected TV devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the technology behind them. Fancy yourself an expert? Check out the roadmap below to see whether […]

Study: Contextual Relevance is Critical to Consumers in APAC

Integral Ad Science today released a new research study, The Power of Context in APAC, which surveyed over 2,000 consumers in Singapore, Indonesia, Australia, and Japan and explored how context influences consumers’ perception of ads and brands. “The Power of Context research shows that the quality of an advertising environment can influence how consumers perceive […]

The Basics of Brand Safety

The Internet is home to many different types of content — educational, inspiring, entertaining to name a few. But not every web page should deliver your message. With the rise of fake news and brand safety issues making headlines, it’s more important than ever to ensure your advertising appears alongside content that is right for […]

Your Guide to Viewability

For digital ads to make an impact, they have to be seen. Not just served. However, nearly half of all digital ads are not viewable. Make sure your ads have the opportunity to be seen by real people — wherever they are. That includes across screens and devices, using both display and video ads. And […]

Masters of Media Interview – Sundjoyo Sukowijoyo – Emtek Digital

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Sundjoyo Sukowijoyo is the VP of Operations at Emtek Digital, the largest media companies in Indonesia. He has over a decade of experience working with brands and advertisers […]

Your Guide to Ad Fraud

Over the next 10 years, the global cost of ad fraud is projected to rise to $50 billion, according to the World Federation of Advertisers. As advertising budgets keep shifting to digital, fraudsters have found ways to game the system and earn money by serving ads in ways that have no potential to be seen […]

Context Control: Unmatched Brand Suitability Solution

With worldwide content creation and consumption accelerating at an unprecedented rate, brand strategy needs to stay ahead of emerging trends and breaking news. Now more than ever, the nuances of context, language semantics, sentiment, and emotional impact of the content need to take center stage when deciding where to spend media dollars. In an IAS […]

What Makes a Successful Ad Verification Strategy?

Ad verification is a technology process that allows advertisers to check whether their ads are seen by real people, in the right geography, and in safe and suitable environments. To do this, ad verification firms like IAS deploy tags or beacons with an ad that analyse ad placement, performance, context and more. Publishers meanwhile can […]

IAS Tawarkan Solusi Context Control Bagi Pengiklan Digital

JAKARTA, – Perusahaan global di sektor verifikasi iklan digital, Integral Ad Science (IAS) gencar memperkenalkan layanan terbarunya, Context Control. Ini merupakan rangkaian solusi IAS dalam aspek brand safety & suitability. Rangkaian solusi Context Control kini dilengkapi teknologi semantik canggih untuk verifikasi iklan digital. Dengan demikian, solusi ini dinilai memberikan akurasi dan rincian luar biasa dalam klasifikasi konten daring. […]