Integral Ad Science Akuisisi Amino Payments

Telegraf, Integral Ad Science (IAS), pemimpin industri global di sektor verifikasi iklan digital, pada hari ini mengumumkan akuisisi Amino Payments, penyedia layanan terkemuka dalam transparansi iklan terprogram (programmatic advertising). Akuisisi ini memperkuat komitmen IAS dalam menghadirkan solusi transparansi untuk iklan terprogram yang paling lengkap bagi kalangan pemasar, termasuk produk Total Visibility yang menyajikan analisis atas kualitas media digital dan supply […]

IAS Japan Industry Pulse Report 2021

  According to the latest IAS ‘Japan Industry Pulse Report’, the deprecation of cookies, the rise of mobile innovation, and the importance of contextual advertising are key areas of focus for Japanese marketers in 2021. Key digital advertising priorities for Japanese advertisers: Navigating cookie deprecation, data privacy legislation, and contextual targeting will take precedence for […]

Integral Ad Science Deepens Focus on Programmatic Transparency

Integral Ad Science has acquired Amino Payments, a provider of programmatic advertising transparency solutions. This acquisition deepens IAS’ focus on programmatic transparency solutions for marketers, including its Total Visibility product which provides insight into digital media quality and corresponding supply path costs. IAS and Amino Payments partnered to launch Total Visibility in April last year, […]

Integral Ad Science Acquires Amino Payments

Singapore – January 14, 2021 – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product […]

Importance Of Ad Verification In Digital Advertising

Digital advertising used to be simple. Back in the days when websites were cleaner, with a very limited number of ad formats running on desktop computers, as an industry, we felt reasonably comfortable that an ad served equated to an ad viewed. Operating within the most measurable advertising medium, digital analytics professionals led the way […]

Contextual, Compassion, Choices And CTV Will Soar As We Head Into 2021

Jessica Miles Country Manager, ANZ at Integral Ad Science says contextual, compassion, choices and CTV will soar as we head into 2021 Ad tech industry has been forced to push its limits and work through the unprecedented situation of the pandemic. The radical changes that occured in 2020 are likely to continue through to next […]

Three C’s set to define ad-tech in 2021

Laura Quigley discusses the tough path that lays ahead for Marketers who are planning for a tough economic climate in 2021 and how now more than ever, it is critical for marketers to make every impression count by controlling the quality of media they buy or bid on. Ad tech industry has been forced to push […]

2020 Product Launches from IAS – A Recap

Despite the challenges of 2020, IAS focussed on launching the best products to help clients navigate through this unprecedented time for digital advertising to successfully deliver their campaigns in a fraud free, viewable and brand safe environment. Here are a just a few of our 2020 product launches. Click here for a complete list – […]

Integral Ad Science Expands Business Operations in India

MUMBAI, India, Dec. 3, 2020 – Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of seasoned technology leader Mehul Desai as Country Head, India to lead product innovation and business operations locally. Mehul will be based in Pune. “We’re continuing our expansion across APAC, and welcoming Mehul to the IAS team will help […]

Masters of Media Interview – Mudit Govil, Digital Lead at Mediacom

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Mudit Govil is the Digital Lead at Mediacom (GroupM Indonesia). He is responsible for planning and buying for multiple brands, focussing on branding and performance. Integral Ad Science […]

Product Launch: IAS Expands ‘Context Control’ Solution in APAC

IAS Expands ‘Context Control’ Solution in APAC, Adds Bahasa Indonesia and Thai Language Capabilities  Now advertisers can access leading brand suitability solutions in new languages along with existing offerings for Chinese, Hindi, Japanese, and Vietnamese among others  Indonesia, 26 November 2020: Integral Ad Science (IAS), the global leader in digital ad verification, today announced the […]

IAB SEA+India: Trust & Fee Transparency in Programmatic

Rob Kay is the Director of Customer Success at Integral Ad Science. Rob is also a member of the IAB SEA+India Programmatic Committee who produced the following article to dispel common myths within an ever increasingly complicated ecosystem.  How can advertisers and publishers know all players connecting them as part of the supply chain and […]

IAB SEA+India: Brand Safety Evolution Report

Laura Quigley, SVP APAC, IAB SEA+India Board Member and Regional Brand Safety Working Group member, collaborated on this IAB SEA+India guide that breaks down the evolution of Brand Safety into actionable steps for all players in the ecosystem. Introduction: Brand Safety COVID-19 has highlighted that a blanket set of keywords is not the best approach […]

On-Demand: IAB MeasureUp 2020 – Why Context Matters

‘Building Resilient Advertising – Why Context Matters’ – Jessica Miles presents at the IAB Aus MeasureUp 2020 Conference

Chief Product Officer Announcement

October 29, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) […]

Watch On-Demand – The Future of DOOH in ANZ

Join industry experts, Jessica Miles, IAS Country Manager ANZ, Laura Wall, Head of Programmatic at Shopper Media Group, Phoebe Chan, Operations Director, Performance at Publicis Media and Jason Cooper, Founder and MD of Thorndyke as they discuss how advertisers can navigate their way through DOOH and what lies ahead for the ANZ market.

On-Demand Webinar – OTT: The Next Frontier for Programmatic

Click here to watch On-Demand Webinar Our SVP APAC Laura Quigley joins an experienced panel to discuss the programmatic opportunity for OTT;  how to unlock this inventory in a brand safe, effective and efficient manner given how larger than expected numbers moving to watch high quality video content on smartphones or ConnectedTVs. During the webinar […]

Masters of Media Interview – Rachita Pandya Shah, Gojek

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Rachita Pandya Shah is the Lead Product Manager – New Media Monetization at Gojek. She has a decade of experience building products in advertising technology and ecommerce. She is currently […]

Delivering control and efficiency with Google Display & Video 360

Brands rely on ad inventory that is brand-safe and relevant to their campaigns. IAS studies prove that connecting with consumers in relevant environments lead to increased ad impressions and brand recognition. IAS has partnered with Google to integrate our solutions into Display & Video 360 and Campaign Manager. As a result, brands can efficiently optimise […]

H1 2020 Media Quality Report

Integral Ad Science releases latest Media Quality Report