Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximise impact. Our Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness. IAS’s […]
IAB SEA & India presents it’s latest Re:Volve Webinar Join Integral Ad Science’s Laura Quigley with Colleen NGO from Xaxis and Rachita Pandya Shah from Gojek as they discuss the evolving world and evolving mediums of digital advertising. During the session our panelists will discuss: The changing viewing and engagement behaviours in SEA Eyeballs moving […]
IAS surveyed 512 Indonesian consumers to find out what effect stay-at-home behaviours has had on their streaming consumption.
Brand Suitability Targeting & Performance for YouTube – Channel Science
‘Channel Science’ is a new solution that helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.
IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.
Short Term ROI vs Long Term Consumer Relationships
A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.
IAS, the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH).
Marketers need to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant. So says Laura Quigley, our SVP of APAC as she discusses her Top Tips for APAC Digital Marketers.
At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise revenues and drive measurable business outcomes.
As the marketing and advertising world becomes more and more complex with the introduction of newer technologies and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message at the right time. Laura Quigley, SVP APAC at Integral Ad Science explains the topics of the benefits […]
IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.
Coronavirus news has evolved, so it’s time to update your strategy. Here are the top tips to navigate brand safety as covid news trends shift.
IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?
For the uninitiated, Digital Out-of-Home (DOOH) refers to ads, and video showcased outside the home at billboard locations such as bus shelters, shopping centers, and large roadside billboards. The message delivery is supported by rich and dynamic digital technology, maximised with real-time capabilities to target consumers on-the-go. DOOH encompasses a variety of screen shapes, sizes, […]