We found that 79% of Indonesia consumers will stop using brands with ads that appear next to unsafe content. Learn more in our Ripple Effect study today!
IAS found that 88% of Singapore consumers found it annoying when a brand appears next to low quality content in our latest Ripple Effect study. Learn more!
This case study focuses on a global alcoholic beverage leader with over 200 brands sold in 180 countries in every category to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel that drove the majority of its in-store sales, or accepting the potential backlash for brand […]
A case study by Think with Google on viewable reach. To reach engaged audiences while making the most of its ad spend, ZALORA partnered with research firm IAS to uncover the best video platform for ensuring cost-effective viewable reach. The brand’s focus on viewability helped it increase brand interest and recall in two of its […]
As digital ad trading becomes a more fundamental aspect within the marketer’s toolset, and growth opportunities become evermore apparent, so are the concerns arising as a result of the industry’s complexity. Viewability, brand safety, and the even the underlying relationship between vendors, publishers, and brands, are under increasing levels of scrutiny. In this exclusive interview […]