When WhatsApp launched their ‘Status’ feature in February 2017, it was predicted that the Facebook owned messaging app was opening a gate for advertisers to communicate with its users in an unobtrusive way. The feature allowed users to share GIFs, images, and short videos with a caption or filter similar to Instagram and Snapchat. WhatsApp […]
CMO asks the experts about what digital marketing will hold in 2020 Contextual advertising experiences a renaissance GumGum SVP of global commercial development, Adam Schenkel, said contextual advertising, the centuries old way of reaching relevant audiences by placing an ad next to brand or product related content, is set for a renaissance next year, boosted […]
2019 was an exciting year for IAS, filled with big changes and pivotal wins taking shape for our team. After celebrating our 10th birthday as a company, we’re heading into the next decade of IAS with our eyes set on the future of digital advertising technology. But while the last few days of the year are still underway, we’re holding onto the 19 best memories that we made in 2019.
Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.
Check out the top 20 most blocked keywords for the month of November 2019.
We found that 79% of Indonesia consumers will stop using brands with ads that appear next to unsafe content. Learn more in our Ripple Effect study today!
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is especially critical.
IAS found that 88% of Singapore consumers found it annoying when a brand appears next to low quality content in our latest Ripple Effect study. Learn more!
This case study focuses on a global alcoholic beverage leader with over 200 brands sold in 180 countries in every category to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel that drove the majority of its in-store sales, or accepting the potential backlash for brand […]
Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.