Reintroducing the IAS Quality Impressions™ metric

Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximise impact. Our Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness. IAS’s […]

IAB EVENT: Digital Everywhere – Evolving World & Evolving Mediums

IAB SEA & India presents it’s latest Re:Volve Webinar Join Integral Ad Science’s Laura Quigley with Colleen NGO from Xaxis and Rachita Pandya Shah from Gojek as they discuss the evolving world and evolving mediums of digital advertising. During the session our panelists will discuss: The changing viewing and engagement behaviours in SEA Eyeballs moving […]

Indonesia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

IAS surveyed 512 Indonesian consumers to find out what effect stay-at-home behaviours has had on their streaming consumption.

Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’

Brand Suitability Targeting & Performance for YouTube – Channel Science

Introducing Channel Science – Optimising YouTube Campaigns

‘Channel Science’ is a new solution that helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.

Introducing Context Control: The IAS Suite of Brand Safety & Suitability Solutions

IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.

On-Demand Webinar – Short Term ROI vs Long Term Consumer Relationships

Short Term ROI vs Long Term Consumer Relationships

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.

Consumer Privacy Survey Reveals Context Matters

A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.

IAS First to Integrate with Google Ads Data Hub for Viewability & Brand Safety

IAS, the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH).

Top Tips for APAC Digital Marketers – Context & Creativity

Marketers need to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant. So says Laura Quigley, our SVP of APAC as she discusses her Top Tips for APAC Digital Marketers.

What does the Future of the Video Buy Look Like?

At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise revenues and drive measurable business outcomes.

[Tech Talk] Benefits of Programmatic Advertising and the Programmatic Supply Chain

As the marketing and advertising world becomes more and more complex with the introduction of newer technologies and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message at the right time. Laura Quigley, SVP APAC at Integral Ad Science explains the topics of the benefits […]

IAB Digital AdOps Webinar: Transparency, Ad Fraud & Brand Safefy

On Thursday 9th July 2020, IAB Australia hosted their latest IAB Digital AdOps Webinar. In this joint session with IAB Tech Lab, this webinar focussed on the standards and recommendations in relation to transparency, brand safety and ad fraud. Hear from Jill Wittkopp and Amit Shetty from IAB Tech Lab provide an update on the […]

Which predicted 2020 digital advertising trends have come true?

IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.

Tips for a Suitable Strategy this Summer

Coronavirus news has evolved, so it’s time to update your strategy. Here are the top tips to navigate brand safety as covid news trends shift.

IAS and Beet.TV Present: Brand Suitability at the Forefront

IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?

Masters of Media: Nelson Tsai, OMG

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Nelson Tsai is the Associate Digital Operation Director at OMG. He’s a digital advertising expert and understands the advertising technology ecosystem extremely well and uses data and insights to optimise […]

Case Study with GroupM France: Saving 15% of your programmatic spend

With IAS’ granular data and insights, GroupM France identified the areas of campaigns and markets that had below-average levels of viewability.

DOOH & its verification capabilities the next big thing for advertisers in APAC?

For the uninitiated, Digital Out-of-Home (DOOH) refers to ads, and video showcased outside the home at billboard locations such as bus shelters, shopping centers, and large roadside billboards. The message delivery is supported by rich and dynamic digital technology, maximised with real-time capabilities to target consumers on-the-go. DOOH encompasses a variety of screen shapes, sizes, […]