Twitter Users Favour Contextually Relevant Ads

The US Twitter users favour contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. Integral Ad Science (IAS) has released new report, surveyed over 1,000 US consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. The results are based on responses from US Twitter users in […]

On Demand: Bedah Faedah Ad Verification: Viewability

‘Bedah Faedah – Ad Verification Part 1: Viewability’ Iklan digital itu dulunya sederhana. Kembali pada hari-hari ketika situs web lebih bersih, dengan jumlah format iklan yang sangat terbatas dan hanya ditampilkan di komputer desktop. Seperti banyak pengiklan digital, kami merasa cukup nyaman bahwa iklan yang ditayangkan disamakan dengan iklan yang dilihat. Namun sekarang, dengan meningkatnya […]

Driving Efficiencies: Download our Automated Tag Guide

IAS recognises the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of the first automated tag late last year.  IAS’s Automated Tag solution with Google seamlessly wraps […]

Quality Impressions are hard to find, IAS makes it easy

Quality Impressions are hard to find, IAS makes it easy The IAS Quality Impression™ is a proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression, a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo. Quality Impressions™ Now […]

Total Visibility – Programmatic Cost Transparency + Verification

Programmatic cost transparency and verification of media quality for advertisers to verify, quantify and optimize their media. By 2021, digital display advertisers are projected to invest billions into programmatic advertising, yet marketers lack visibility into the supply path costs or associated media quality. What if marketers could have even greater insight into both the cost and […]

NEW IAS Facebook Reporting: Analytics Deep Dive

As the digital industry becomes increasingly complex, transparency remains at the heart of campaign success. The need to understand media value and connect the dots between marketing efforts and results is driving conversations across the industry. Whether you’re focused on programmatic, identity resolution, or proprietary platforms, the call to action is clear: increase transparency, increase […]

CTV Brand Safety is Scalable and Available Now

Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers say they have access to a CTV device and nearly two-thirds prefer streaming video content […]

Quick Bytes Video: Supply Path Optimisation for Transparency in Programmatic

    In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to a recent development in digital advertising concerning transparency in programmatic buying, Supply Path Optimisation. The dynamics of programmatic advertising have shifted as more budgets continue to flow into it. Advertisers […]

H2 2020 Media Quality Report

Evolving World Events in H2 2020 Impacted Brand Risks according to the Latest Media Quality Report by IAS The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels SINGAPORE, 19 April 2021: Today, Integral Ad Science (IAS), a global leader in digital ad […]

Laporan Kualitas Media Semester Kedua 2020

  Berbagai Perkembangan Peristiwa Global pada Semester II-2020 Berdampak terhadap “Brand Risk”, Menurut “Media Quality Report” Terbaru yang Dirilis IAS “Media Quality Report” terbaru mencantumkan sejumlah standar untuk aspek “brand viewability”, “brand safety”, dan “brand suitability”, serta tindak penipuan iklan pada seluruh lingkungan iklan dan kanal digital JAKARTA, Indonesia, 16 April 2021 /PRNewswire/ — Pada hari […]

Masters of Media Interview – Amy Ho – The Trade Desk

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Amy Ho is the Senior Director for North Asia Data Partnerships at The Trade Desk. She is a digital expert with experience in business development and product strategy. […]

Don’t Let The Fraudsters Punk Your Digital Ad Spends

Now more than ever, it is critical for marketers to make every impression count by controlling the quality of media they buy or bid on and have transparency into the quality of their media.  To ensure that campaigns have the potential to connect with their audiences, advertisers need transparency in the quality of their impressions […]

Your 2021 Guide to the OM SDK

As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardised measurement to Open Web Video, available now for integration! The OM for Open Web Video SDK takes standardisation a step further for all industry players and helps fill the gaps […]

IAS Launches Globally Accredited Training for Digital Ad Verification

  Ad verification specialist Integral Ad Science (IAS) has launched IAS Academy, which it claims is the industry’s first globally accredited training program for digital ad verification. The program provides training to digital media and advertising professionals from IAS experts and is designed to empower digital advertising professionals to become experts in digital ad verification […]

IAS Luncurkan Program Pelatihan tentang Verifikasi Iklan Digital

JAKARTA, Indonesia, 23 Maret 2021 /PRNewswire/ — Integral Ad Science (IAS), pemimpin industri global di sektor verifikasi iklan digital, telah meluncurkan IAS Academy, program pelatihan terakreditasi untuk verifikasi iklan digital yang pertama di dunia dan industri. “IAS Academy menyediakan pelatihan dan perangkat terbaik bagi kalangan pemasar agar mereka mampu mengambil keputusan berdasarkan data tentang verifikasi mutu […]

IAS Meraih Tiga Sertifikasi dari Trustworthy Accountability Group

Integral Ad Science (IAS), pemimpin industri global di sektor verifikasi iklan digital, pada hari ini mengumumkan sejumlah sertifikasi global yang kembali diterima dari Trustworthy Accountability Group (TAG) untuk 2021. IAS sukses meraih tiga sertifikasi TAG atas teknologi verifikasi iklannya. “Sebagai pihak yang telah lama menjadi anggota TAG, IAS berkomitmen untuk menyediakan berbagai perangkat tepercaya yang […]

IAS Extends its Leadership in Brand Safety and Ad Fraud Protection

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to its ad verification technology.  “A longstanding member of TAG, IAS is committed to providing our […]

Xandr and IAS Partner to Offer Advertisers Stronger Contextual Capabilities

Singapore, March 11, 2021 — Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target […]

Kekuatan Konteks di Indonesia

  Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin berpikir iklan tersebut tidak tepat untuk Anda, karena tidak terkait dengan konten yang Anda […]

The Power of Context, SG Consumer Research Report

Context Matters The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t […]