Introducing The Ripple Effect 2.0: Next Wave

IAS explores how consumers define and value the quality of ad environments

11/12 By IAS Team
contextual advertising research

In our first contextual advertising research, The Ripple Effect, IAS discovered that high quality environments drive consumer engagement. Alternatively,  the study found that ads in low quality environments could cause consumers to cease using a brand’s products

In our follow-up research, The Ripple Effect 2.0, we wanted to go beyond how the environment quality affects consumer brand perception to understand how consumers actually define quality. We found that the way consumers think about environment quality, as well as how important they find it, depends on the advertising vertical. Are you ready to dive in? 

Download The Ripple Effect 2.0 for more groundbreaking insights.

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