How to respond to 2017’s brand safety emergency

06/21 By Nick Morley

Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the ‘How to respond to 2017’s brand safety emergency’ panel at the Festival of Media in Rome on May 8th.

With fake news and the perils of extremist content dominating the headlines, protecting your brand is more important than ever. Are brands only paying attention to brand safety now because of recent media coverage? And what can marketers do to comprehensively address their brand safety challenges?