At IAS, we are always looking at ways to not only enhance technologies for our customers but also widen the understanding of the latest developments in digital advertising. To help you stay up to date on the latest innovation, we bring you Quick Bytes, a series of short videos that give you quick guidance on the latest developments.
Our first video tackles Artificial Intelligence (AI) and Machine Learning. No longer technologies on the horizon, AI and Machine Learning are now tools that help advertisers optimize campaigns every millisecond and publishers to further monetize their inventory.
Watch the Quick Bytes video above to discover how IAS uses Machine Learning technology to power the world’s leading ad verification solutions.