Integral Ad Science’s Fraud =Lab is dedicated to studying and eradicating fraud from the ad tech ecosystem. As the first in a series of reports intended to educate the security community on threats specific to the ad tech industry, the Poweliks white paper will give readers a deeper sense of how bots work in the specific context of ad fraud.
Poweliks is a botnet used for committing both impression fraud and click fraud by generating traffic to ad-supported websites and faking human interaction. While covered previously in the security community by Symantec, David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the bots mechanisms and behaviors that specifically game advertisers.
To download the report and learn more about Poweliks, fill out the form.