In our recent webinar on brand safety (check out the recording here), we polled the attendees to see how they would rate different types of risky content. We offered three examples of where an ad might show next to drug-related content, adult content, and violent content.
Would they consider these examples low, medium, or high risk to their brand?
The majority of people rated example one as medium risk (54%), and example three as high risk (74%).
Where we saw some differing opinions, though, was in example #2. People were pretty split between rating it as medium or high risk to their brand. This shows that brand safety is a subjective issue, and each brand needs to consider its threshold for risky content for each campaign.
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