Impressions alone don’t create impact, time-in-view does. LifeLock needed to understand how exposure time and impression length impacted ROI in a key campaign. Learn how LifeLock used time-based insights to discover how much time-in-view was needed to generate the maximum number of online conversions.
LifeLock learned:
- How long impressions should be to drive the most outcomes
- The optimal campaign frequency tied to impact
- How much exposure time is needed influence their consumers
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