How LifeLock used Online Conversion Lift to drive impact

09/17 By Margaret Hung

Impressions alone don’t create impact, time-in-view does. LifeLock needed to understand how exposure time and impression length impacted ROI in a key campaign. Learn how LifeLock used time-based insights to discover how much time-in-view was needed to generate the maximum number of online conversions.

LifeLock learned:

  • How long impressions should be to drive the most outcomes
  • The optimal campaign frequency tied to impact
  • How much exposure time is needed influence their consumers


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