On Demand: H2 2020 Media Quality Report Webinar

Unforgettable global events, unprecedented media metrics

05/07 By IAS Team

2020 brought unexpected changes that affected every aspect of life — and the digital advertising industry is no exception. As the world moves forward, IAS has taken a look at how unforgettable global events shaped digital advertising in an unprecedented year.

In our H2 2020 MQR webinar, we cover:

  • Time-in-view, viewability, brand safety, and ad fraud metrics
  • Two new metrics: CTV viewability and mobile app viewability
  • Results from over 20 regions, including 5 new markets

Learn how these metrics can help you optimize your 2021 campaign performance. Watch on-demand now!

Presented by:

  • Lindsay Cella, Field Marketing Director, IAS
  • Sarah Elliott, VP, Marketing, IAS