Mobile is an increasingly important channel for advertising, as people now spend at least three hours a day on mobile devices.
It’s no surprise, then, that mobile is projected to represent nearly 80% of digital ad spending by 2020, according to eMarketer.
While the current industry viewability guidelines for mobile are similar to those of display, many people find this to be inconsistent with the very different nature of mobile advertising technology, especially in-app.
Want to learn more about viewability? Download our guide, Viewability: the essentials.
You can also register for our webinar Make it count: practical tips to improve your viewability on June 6th now.