In November of 2015, Integral Ad Science surveyed nearly 400 digital advertising professionals, across a variety of functions and seniority levels, to gage sentiment on media quality issues, both today and tomorrow.
IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.
IAS is pleased to share that our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality for TikTok, now includes Vertical Sensitivity and Category Exclusion segment measurement to help you protect your brand on one of the...
With millions of eyes locked on the screen every day, marketers have the opportunity to drive quality impressions where consumers are looking. So how can marketers properly protect their in-app campaigns?