Digital advertising is a change driven business. To better understand the impact of that change in the year to come, we asked over 900 professionals from all corners of the industry about the challenges they faced in 2018, the opportunities on the horizon they consider most important, and how those factors will drive industry-wide change in 2019.
1. How will growing alignment between brands and agencies drive a unified focus on data privacy?
2. What will advertisers do to meet their need for true ROI attribution
3. How will the strengthening of data privacy regulations reshape the industry
4. Will cross-device measurement create new opportunities for metrics driven-marketers?
We invite you to explore the results and learn what we discovered by downloading the report