Mitch Weinstein, SVP Ad Operations at IPG Mediabrands kicked off the IAS Viewability Breakfast in New York City on September 21st, 2016. In this video, he discusses the value of time in view, how viewability leads to brand metrics, and new research around social video.
Check out the rest of this series:
IAS Viewability Breakfast: panel discussion with panelists from IPG Mediabrands, GroupM, Guardian News & Media, and Business Insider
IAS Viewability Breakfast: eliminating wasted impressions, automated