Last year, consumer behaviors shifted dramatically in response to a new stay-at-home normal. With less commuting and congregating, consumer eyes turned away from traditional media, and honed in on screens. So how did these changes affect the digital advertising ecosystem? In the H2 2020 Media Quality Report, we dive deep into how media quality metrics reflect an evolving landscape in an unprecedented time.
At Integral Ad Science, we measure trillions of data events each month globally, allowing us the scale to observe media quality developments in real-time. The Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.
What’s new in H2 2020? With each new release of the Media Quality Report, we strive to include additional benchmarks and involve as many markets as our data permits. In this, we are excited to announce five new markets: Argentina, Belgium, Brazil, Poland, and Vietnam.
In this edition, we are also debuting two metrics: connected TV viewability and mobile app video viewability. We hope these hugely anticipated benchmarks will help industry experts better gauge the performance of their campaigns in these fast-growing environments in 2021.
Download the H2 2020 Media Quality Report to learn more.