Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
Want to learn more about brand safety? Download our one sheet here.
The IAS Political Guide deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. Read more here.
IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.
IAS is pleased to share that our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality for TikTok, now includes Vertical Sensitivity and Category Exclusion segment measurement to help you protect your brand on one of the...