As consumers turn to technology in this unprecedented time, media quality takes center stage. According to eMarketer, consumers are spending an extra hour per day on digital media compared to 2019. In other words, consumer attention is likely to remain shifted toward screens, creating new opportunities to connect through the digital ecosystem.
Introducing the IAS H1 2020 Media Quality Report
At Integral Ad Science, we measure more than 1 trillion media metrics each day globally, giving us the scale to observe media quality developments in real-time. The Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers can benchmark the quality of their campaigns and inventory. Given the circumstances surrounding coronavirus, global improvements—specifically regarding time-in-view—reflect a shifted focus toward digital from consumers and the industry alike.
Download the complete global report below to set your bar for future campaigns.