A short guide to mobile fraud

04/04 By IAS Team

Mobile ad spend is projected to represent nearly 80% of digital ad spending by 2020. As mobile continues to grow in consumer usage – and as advertising follows – fraud techniques will become more tailored and pervasive. See what makes mobile fraud unique in this guide:

fraud and mobile

For more information on all types of ad fraud and ways to identify and fight it, download our full guide, Ad fraud: the essentials.