Ad fraud 101

02 novembre Par Niall Hogan

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand and address. This 101 guide provides:

  • an overview of the different types of ad fraud
  • a deeper dive into bots and botnets
  • methods for identifying and fighting ad fraud
  • steps you can take to protect yourself 

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