In this quarter’s Trader’s Edge newsletter, we interviewed Tim Barnes, Chief Product Officer at AudienceScience. Tim leads product development and strategy at AudienceScience and has over 20 years of industry experience on both the agency and technology sides of digital advertising.
What sets AudienceScience’s platform apart from others?
AudienceScience is an enterprise software solution for brand advertisers that are serious about doubling down on programmatic. We help brands get the most out of their marketing strategy, whether that focus is efficiency, effectiveness, global scalability, or transparency, AudienceScience® Helios provides marketers with the tools they need to get the most out of their marketing spend.
We are an independent technology partner, we don’t own the clients data or sell inventory at a markup so our incentive is aligned with our client’s. We have the flexibility to work alongside agency partners and the resources to work directly with the brands to accomplish and exceed their overall digital advertising goals.
Who is your ideal customer?
Our ideal customer is a brand advertiser that is serious about taking their advertising to the next level. The future is looking increasingly automated and we want to be there on that journey to make sure our client’s advertising spend is just as precise, accurate, and effective as their ERP solution makes purchasing or their accounting system makes payroll.
What’s your biggest challenge?
Marketers want to take ownership but are hesitant to take control given the complexity of the current ecosystem. We are challenged to educate and guide our clients along their programmatic journey — something that ultimately comes as a result of building trust, reducing complexity, and delivering highly successful outcomes.
Where do you see the future of programmatic advertising?
We are really looking forward to the changes in linear TV. While programmatic TV is still in its nascent stage, a world where all media eventually becomes addressable is imminent. We envision a programmatic world where single marketing budgets are optimized across all channels to the most efficient and effective outcome. That’s exciting for us and our clients as this is what we are preparing for!