In response to the current coronavirus global health crisis, IAS is proud to partner with the Ad Council in collaboration with The White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public.
In times like these, it’s more important than ever to come together. IAS is proud to join the #StayHome Movement uniting our entire industry to encourage everyone to stay home if you can to help slow the spread of COVID-19. Together we can save lives. #AloneTogether
Read more on how IAS is combating the global spread of COVID-19 here and check out our research below to discover how consumers and marketers are shifting ad adjacency considerations.