Consumers weigh in on cannabis content, context, and ad spend

Exploring consumer perceptions of a growing industry

05/28 By IAS Team

With the nationwide increase in marijuana legalization, a surge in available online inventory followed close behind. But despite growth in cannabis ad spend, the topic remains an understandably touchy category and represents unchartered territory. IAS ran an online survey to determine consumer perceptions concerning ads focused on and around cannabis products and environments to help marketers better understand the new environment. Overall, respondents are open to seeing advertisements in cannabis environments, and this includes ads focused on cannabis products. But keep in mind, the data varies slightly when we look at the difference between the sentimentality of the cannabis content and the legal status of a consumer’s home state.

Check out the video for consumer highlights, and download the study below.

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