Consumers on digital media in the 2020 election

Consumers weigh in on their perception of digital media in the midst of the election cycle

04/08 By IAS Team

When it comes to winning the hearts of American voters, digital advertising has become increasingly influential. While election coverage has decreased given the current global coronavirus situation, the prevalence of fake news and concern about foreign interference in the 2016 presidential election has impacted advertising strategies and created mistrust among consumers. We asked prospective voters to weigh in on their perception of digital media in the midst of the election cycle.

Download our research to learn what they said.

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