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Mobile

Update your World Cup playbook: 5 tips for marketers
Article
  07/26 By John Bonanno
Unlocking scale for mobile ad verification with Open Measurement
Article
  04/10 By Joe Ranzenbach
New data captures the shift to mobile during major TV events
Article
  03/30 By John Bonanno
Case study: Improve your social viewability
Case study
  03/28 By Rossmary Gil
Three tips to protect your in-app investment
Article
  03/15 By Amanda Forrester
Mobile Webinar Q&A: Using data to protect your brand
Article
  02/26 By IAS TEAM
Why consumer-based metrics matter
Article
  02/12 By Matt Engstrom
Oath: What is Native Advertising and where is it headed?
Article
  11/06 By Guest Blog
Media Quality Report: Q&A on mobile
Article
  10/10 By IAS Team
Closing the gap with uniform standards for viewability
Article
  10/05 By Jason Cooper
Viewability matters: The value for mobile publishers
Article
  09/26 By Meridith Miller
Bringing transparency to mobile in-app buys with MoPub
Article
  08/31 By IAS Team
Make it count: a Q&A on mobile viewability
Article
  08/22 By Dave Marquard
Advertising on social: it’s all relative
Article
  07/25 By IAS Team
Viewability glossary
Article
  06/28 By IAS Insider
Trust, transparency, and the battleground for ad quality
Byline
  06/07 By Nick Morley
IAB: Mobile Attribution FAQ 2017
Report
  05/18 By IAS Team
Mobile web vs. mobile app environments
Infographic
  05/16 By IAS Team
Ensuring viewability across emerging channels
Article
  05/15 By Paul Nasse
A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?
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Article
  05/15 By Jason Cooper
Guide
  04/04 By IAS Team
The importance of open sourcing software to keep apace in an ever-changing digital landscape
Article
  03/17 By Jason Cooper
Is an open source initiative the key to solving viewability problems?
Video
  03/08 By Jason Cooper
Integral Ad Science Verification now available for Twitter video inventory
Article
  02/02 By IAS Team
Report
  01/28 By Jason Cooper
Moving open source SDK forward: IAB to assume governance of industry initiative
Article
  01/10 By IAS Team
How to engage customers in a new, mixed-reality world
Article
  11/29 By Jason Cooper
Mobile advertisers need a cookie-crumb trail to follow
Article
  07/10 By Jason Cooper
The top challenges to ‘watch’ out for in wearable advertising
Article
  05/05 By Jason Cooper
Why your mobile in-app ads may never be seen
Article
  04/28 By Jason Cooper

Editor's Picks

Jun 04, 2018

IAS continues to grow with Vista Equity Partners

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Mar 27, 2018

H2 2017 Media Quality Report: Collective action drives change

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Feb 08, 2018

IAS Influencers – David Hahn on Blockchain

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Feb 05, 2018

Brand safety: a short guide

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Jan 23, 2018

IAS Influencers – Dave Marquard on publisher inventory

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Jan 09, 2018

Why publishers are struggling to monetize Trump traffic

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