Case study: Improve your social viewability

03/28 By Rossmary Gil

A major CPG brand set out to reach and influence a specific demographic;  moms with kids. To accomplish this goal, it leveraged a leading social network’s mobile-first platform to power its campaigns. Learn how that brand turned to IAS to better understand the impact of media quality on its digital marketing, and to gain greater transparency into its campaigns on social media.

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