integralads.com
US
UK
FR
DE
ANZ
JP
contact us
Stories
Editor’s picks
Interviews
Channels
Mobile
Social
Video
Topics
Viewability
Ad fraud
Brand safety
Programmatic
Publisher
Activation
Insights
Case studies
Data and analytics
Research and reports
Trends
IAS Blogs
Tech blog
Fundamentals
Industry Pulse
2018 – Look Ahead
Brands are demanding custom metrics for greater transparency
09/28 By
Michael Iantosca
Viewability
Our CRO, Mike Iantosca, discusses transparency, current metrics and demands for custom metrics.
Subscribe to our
monthly newsletter
Thanks for subscribing! Manage your subscription preferences
here
.
Related Content
Mar 18, 2019
How ad verification metrics maximize the impact of digital media investments
Read more
Feb 06, 2019
Industry Pulse: A look ahead at 2019
Read more
Dec 18, 2018
2019 Predictions from IAS
Read more
© 2019 Integral Ad Science, Inc.