InsightsMobile & In-AppHow to Protect Your In-App Ads In 2024With millions of eyes locked on the screen every day, marketers have the opportunity to drive quality impressions where consumers are looking. So how can marketers properly protect their in-app campaigns? March 29, 2024Read more
FeaturedInsightsViewabilityIAS Earns MRC Accreditation for Third-Party Calculation and Reporting of Youtube ViewabilityIAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile. March 21, 2024Read more
InsightsMobile & In-AppWhat Is In-Game Advertising?In simple terms, mobile game ads are used to present a brand or product to a gamer when they download and begin using a gaming app. March 18, 2024Read more