Major automaker drives campaign efficiency and performance

01/22 By Matt Engstrom

When a major automaker discovered that a portion of its media spend was being wasted on fraudulent, non-viewable, and brand unsafe impressions, it sought out a comprehensive tech solution that could directly address all of its media quality challenges. That solution would need to locate viewable inventory and provide fraud and brand risk transparency across campaign partners.  

Read the detailed case study to learn how Integral Ad Science met that challenge by reducing brand risk, blocking fraudulent impressions, and optimizing toward higher viewability.

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