What does the Future of the Video Buy Look Like?

01 January 1970

At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise revenues and drive measurable business outcomes.

Total Visibility: Media transparency in the era of efficiency

10 June 2020

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

20 May 2020

Since the World Federation of Advertisers (WFA) Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious apps, and more, ad fraud has evolved in such a way that it can impact every element of digital advertising including evolving mediums and leading to erosion of media investment across platforms.

On-demand webinar: 2020 APAC Industry Pulse

18 March 2020

IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have on their marketing budgets in 2020.

Webinar: 2019 Holiday Buying Unwrapped

09 October 2019

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the perfect gift.

A 360 view of video advertising: Webinar Q&A

17 July 2019

Video content consumption is more fluid than ever across screens.  In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from a converged video world and stressed the importance of partnerships in order to scale the latest Connected TV (CTV) environment.

Virtual panel: A 360 view of video advertising

17 July 2019

We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that’s set to overtake traditional TV advertising in the next decade? With new innovation comes the need to establish lasting partnerships to achieve success.

OTT Evolution: Conquer the wild wild west of advertising

05 June 2019

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself.

Insights you can learn from: H2 2018 Media Quality Report

07 February 2019

Watch our Media Quality Report webinar as we provide context for U.S. benchmark data from H2 2018 and arm you with best practices to improve media quality in your campaigns.

Transparency in Digital: H1 2018 Media Quality Report

24 October 2018

In this webinar, our experts provide context for the H1 2018 ANZ. benchmark data and arm you with best practices to improve media quality in your campaigns. Deep dive into viewability rates for video and display, brand safety trends and risky categories for marketers, and the key forces driving fraud today.

Tricks of the trade: 2018 Holiday Edition

10 October 2018

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.

Avoid risky content. Protecting your digital investment.

24 July 2018

The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been greater. In this webinar we explore the boundaries of brand safety and share tips to keep your brand safe.

Transparency in digital: H2 2017 Media Quality Report

10 April 2018

The H2 2017 Media Quality webinar features insights from our bi-annual IAS Media Quality Report. We discuss ANZ media quality brand safety benchmarks from the region and around the globe. H2 2017, saw many headlines lauding the challenges brands face in ensuring their advertising appears in safe environments and adjacent to risk-free content.

Dig into the Data: Keeping your brand safe in a mobile-first world

20 February 2018

Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We teamed up with MoPub for a webinar to help you understand the quality of mobile inventory, and learn new tactics to invest and measure your brand dollars.

Tricks of the trade: 2017 Holiday Edition

15 November 2017

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.

Transparency in digital: H1 2017 Media Quality Report

18 September 2017

In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns. 

Make it count: practical tips to improve your viewability

06 June 2017

People are consuming more and more content online, but up to 50% of digital ads are not viewable. That’s a big problem for both buyers and sellers. What can you do to save your digital, and your bottom line? In this recorded webinar, we explain the current landscape of viewability and provide key insights into how you can boost your performance.

Protect your brand: how can you avoid inappropriate online content?

25 April 2017

In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively tackle brand safety challenges.

Transparency in digital: H2 2016 Media Quality Report

05 April 2017

In this on-demand webinar, we present the results from the H2 2016 Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.