Tricks of the trade: 2018 Holiday Edition

10/10 By IAS Team
2018 Holiday Edition

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.

For more information on holiday marketing tricks visit out follow-up Q&A post.

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