We’re excited to announce that as of today, IAS has entered into a definitive agreement with Vista Equity Partners to support the continued growth of our technology. Vista is a leading private equity firm focused on investments in software, data, and technology-enabled businesses. We’re excited by their strong track record of helping technology companies realize their full potential.
IAS has always been committed to tackling the biggest challenges facing digital advertising – – brand safety, ad fraud, and viewability – to protect advertisers’ digital investments. We built IAS on the values of trust and transparency and we believe that it is important to remain neutral and to support not only our customers and partners but also our industry at large. That’s why a partnership with Vista was an obvious choice to move our business forward.
With support from Vista, IAS will remain focused on strengthening our technology to ensure we are creating the solutions to protect and grow our customers’ businesses around the world. It will allow us to continue identifying the challenges of an evolving market and meeting those challenges with creative solutions.
As IAS stakeholders you can expect the same level of service, transparency, and commitment as we continue to grow our offerings and global footprint. Our leadership will remain the same and will continue to guide IAS in developing solutions to help your business thrive in a digital ecosystem.
For more information, you can read IAS’s official press release.
Integral Ad Science