Measurement

Article

Jan 28, 2020

Open Measurement: The final lap

Article

Oct 23, 2019

Pushing CTV measurement forward in a fragmented ecosystem

Video

Apr 08, 2019

IAS CEO on the opportunity of new media platform ad measurement

Article

Feb 12, 2018

Why consumer-based metrics matter

Article

Oct 05, 2017

Closing the gap with uniform standards for viewability

Article

Sep 04, 2017

The life of a third party cookie

Article

Jul 17, 2017

Make it count: a Q&A on viewability measurement

Article

May 31, 2017

From impressions to people: elevating the conversation

Article

Mar 17, 2017

The importance of open sourcing software to keep apace in an ever-changing digital landscape

Video

Mar 08, 2017

Is an open source initiative the key to solving viewability problems?

Article

Feb 02, 2017

Integral Ad Science Verification now available for Twitter video inventory

Report

Jan 28, 2017

Transparent, efficient, and universal: making the case for open sourcing software

Article

Nov 30, 2016

The ad quality revolution is still unfolding