Australia Streaming Wars – The Impact of Stay-at-Home Behaviours on CTV

09/02 By IAS Team

It’s no secret that connected TV adoption has skyrocketed in recent years. Consumers are drawn in by the ability to stream their favourite content – and drop unwanted cable providers – by selectively subscribing to content providers who meet their preferences and budget.

But what happens when subscriptions start to add up? We asked 505 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services.

The report also answers the question on everyone’s mind. Are consumers willing to see ads in exchange for free streaming video?

Download our latest research to hear how consumer’s streaming behaviours have changed and what the future holds for the Streaming Wars.