Shifting gears from Brand Safety to Brand Suitability

10/31 By IAS Team

Earlier this year, we released The Halo Effect, a revolutionary biometric study exploring how consumers perceive ads when they are run in high-quality versus low-quality content environments. To dive deeper into the results, we conducted a follow-up survey across consumers in six different markets. The Ripple Effect answers the question we were still curious about: when it comes to the brand itself, just how much does environment impact a consumer’s opinion?

Download the full Ripple Effect report now for all of the brand safety insights we gathered.