Quick Bytes Video: Artificial Intelligence use in advertising

02/22 By IAS Team

At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising.

To help you stay up to date on the latest innovation, we bring you Quick Bytes, a series of short videos that give you a quick guide to the latest developments.

Our first video tackles Artificial Intelligence (AI) and Machine Learning, and how these are no longer technologies on the horizon but tools that help to optimise advertiser’s digital ad campaigns every millisecond and additionally help publishers to further monetise their inventory.

AI and Machine Learning have become beneficial tools widely available for digital advertisers and publishers today.

Watch the Quick Bytes video here and discover how IAS uses Machine Learning technology to power the world’s leading ad verification solutions.