IAS and the IAB Tech Lab announce the Open Measurement SDK to brings transparency and consistency to in-app mobile advertising
The 20 most blocked keywords globally in March 2018.
The H2 2017 Media Quality webinar features insights from our bi-annual IAS Media Quality Report. We discuss ANZ media quality brand safety benchmarks from the region and around the globe. H2 2017, saw many headlines lauding the challenges brands face in ensuring their advertising appears in safe environments and adjacent to risk-free content.
New IAS data captures the way audiences shift their attention to mobile during major television events.
Every month IAS analyses hundreds of billions of impressions globally. These impressions span across every channel and platform from desktop and mobile to video and walled garden social platforms. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality in the United Kingdom.
Three tips for protecting and maintaining brand safety for your in-app digital advertising investment.
The 20 most blocked keywords globally in February 2018.
How brands can fine tune their keywords to prioritize brand safety in digital environments without sacrificing scale in digital campaigns.
The 2018 midterm campaign season is coming and political advertising spend is expected to break records, but publishers need to be sure they’re playing by the rules. Learn how publishers can earn campaign ad spend without breaking FEC rules.
The 20 most blocked keywords globally in January 2018.
Advertising has one high-level objective: to influence consumer behavior in a manner that creates value for the brand. Learn why consumer based metrics are the key to achieving that goal.
David Hahn, Chief Product Officer at IAS, discusses the potential of blockchain to transform digital advertising and the digital landscape itself, from commerce to content.
Brand safety is not a net-new concept, global events and a heightened sensitivity to unsavory ad placements have thrust brand safety into the national spotlight. View our short guide here. Want to learn more about brand safety? Download the full guide.
See the top blocked keywords in the United States and the United Kingdom and learn how each region defines brand safety differently.