The IAS Insider:
Quality insights for quality results
The Challenge As a leader in the financial services industry, UM’s client values transparency, performance, and efficiency. UM Taiwan was interested in activating pre-bid segments for viewability and brand suitability to impact their client’s key performance metrics: click-through-rate (CTR) and...
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Atul Sharma is a media industry veteran, having worked for over 22 years across...
Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...
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