The IAS Insider:
Quality insights for quality results
How to get seamless transparency into your media quality inventory IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path. As media budgets are cut, advertisers are...
Brand safety remains a priority for marketers across the globe. Between a rapidly evolving media landscape and booming content growth, marketers are increasingly invested in protecting their brand’s reputation and allocating media budgets toward content that minimises the risk to...
The Challenge As a leader in the financial services industry, UM’s client values transparency, performance, and efficiency. UM Taiwan was interested in activating pre-bid segments for viewability and brand suitability to impact their client’s key performance metrics: click-through-rate (CTR) and...
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