The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been greater. In this webinar we explore the boundaries of brand safety and share tips to keep your brand safe.
In a fast changing media environment, publishers need to remain vigilant for opportunities. Below we’ve highlight two major trends that publishers should take advantage of to improve their bottom line: 1. From a media quality perspective, we are really excited about the prospect of trading on time. It benefits so many stakeholders, publishers are rewarded […]
Achieving trust and transparency with Google Measurement Partner
Last week, we introduced Laura and Chanel who head up the APAC Publisher team at Integral Ad Science. They identified some goals for publishers looking to maximise the value of their inventory. This week we’re looking into the challenges that publishers are struggling with and how we’re helping to overcome them. 1. As much as […]
The 20 most blocked keywords globally in June 2018.
Over the next few weeks, we’ll be releasing a four-part series on the current state of the digital publishing industry. This week, we introduce Laura and Chanel, who really felt there was a need, and wanted last year, to provide dedicated support to our Publishers at Integral Ad Science. As we are increasingly investing in […]
The 20 most blocked keywords globally in May 2018.
IAS joins Vista Equity Partners to protect and grow brands Vista Equity Partners to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth
Our changing perception of acceptable view ability levels is a testament to the power of collective action in digital advertising.
The 20 most blocked keywords globally in March 2018.
How AI and machine learning will help digital publishers.
Amy Shriber, senior director, product management, video at IAS, discusses the state of OTT and advanced TV.
When display networks require that an ad be served on every impression, IAS protects you by placing our own ads in risky environments.