The IAS Insider:
Quality insights for quality results
Connected TV’s (CTV) meteoric rise has revolutionized the way viewers watch and consume entertainment media. 60% of U.S. households own a CTV device, and CTV usership is expected to surpass 242 million users in the U.S. alone by 2026. As the home entertainment landscape expands, lucrative advertising opportunities will continue to emerge. However, with any successful advertising platform comes threats to your brand — from both external bad actors and risky content that lives on CTV platforms.
Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.
Have you ever clicked on a link to an article with a clickbait-y headline such as “Shocking secrets of the pharaohs!” or “You won’t believe how much these actors make!” and been redirected to a page littered with ads? If...
Filter by: