The IAS Insider:
Quality insights for quality results
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?
Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.
IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.
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