In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.
Australians spend more time viewing mobile web display ads than consumers in any other major global market, according to a new report that also notes the risk to brands from advertising online in Australia is one of the lowest in the world. Integral Ad Science (IAS), a digital ad verification firm, published its global Media Quality […]
Australians tend to look at mobile web display ads for longer than their global counterparts, according to analysis by Integral Ad Science. The Media Quality Report for the first half of 2019 shows that the average time-in-view for mobile web display ads was highest in Australia at 18.47 seconds, with US in second place at 16.19 seconds. Australia […]
We’re highlighting some key takeaways from the second half of Advertising Week 2019 here in New York City.
Here’s our 3-2-1 recap of Advertising Week New York! IAS will be bringing you our three favorite quotes, two things we learned, and the one thing we are looking forward to next. It’s officially fall in New York City, and Advertising Week has kicked off with the top-of-mind industry topics we’ve all been waiting […]
The following list compiles the most blocked keywords by advertisers during August 2019. Blocked keyword lists prevent a brand’s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation. However, keyword lists must be used with care, as overzealous use, alongside failing to refresh […]
In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.
IAS brought trust and transparency to the digital advertising industry for over a decade, and we’re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside key milestones since our inception. Take a walk down memory lane with us, from our first media quality benchmarks to our CTV solution and beyond!
We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that’s set to overtake traditional TV advertising in the next decade? With new innovation comes the need to establish lasting partnerships to achieve success.
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality mobile sites were liked more than the same ads seen on low-quality sites.
Brands invest a significant amount of time creating an image, cultivating consumer perception and fostering associations. However, in digital advertising, nearly 1 in 10 ad impressions is surrounded by unsuitable or inappropriate content that can damage brand equity built up over years.