Maybe this isn’t true everywhere. But in the northeast, we’ve reached the time of the year when nearly everyone has had just about enough of winter and is eager for warmer days. And, with OTT buds starting to bloom and brand safety and other concerns driving brands to invest with trusted partners, premium digital publishers […]
Lisa Utzschneider tells CNBC’s James Wright what they’re doing to help marketers measure marketing ROI with new media advertising opportunities.
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
The most blocked brand safety keywords for February 2019
The most blocked brand safety keywords for January 2019
The most blocked brand safety keywords for December 2018
The most blocked brand safety keywords of November 2018
We’re pleased to announce that Junkee is now integrated with the IAS platform allowing for complete inventory transparency. Like many publishers, Junkee is committed to providing high quality inventory across direct and programmatic channels. The Junkee team sees the transparency provided by IAS media quality metrics as a critical part of that mission. With […]
The most blocked brand safety keywords of October 2018
A major publisher was challenged by a Fortune 100 technology advertiser to meet the stringent brand safety requirements. The tech brand established brand safety standards to prevent their ads from being delivered next to content that could negatively impact consumer perception of the brand and to avoid negative media coverage.
The most blocked brand safety keywords of September 2018
The most blocked brand safety keywords of August 2018