The IAS Insider:
Quality insights for quality results
Protect your advertising spend from fraudsters in mobile apps Millions of consumers across the globe engage with mobile apps everyday. Whether it’s for social media, convenience, productivity, or pure entertainment, mobile apps have become an essential part of people’s daily...
IAS Context Control and Total Visibility help global advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data.
The IAS Threat Lab evaluated the effects of generative AI on ad fraud, how it could speed up the prominence of ad fraud in the digital advertising industry, and how we continue to protect marketers from these emerging threats.
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