In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers to identify new ways to gain from previously unmonetised inventory and maximize yield, all while maintaining the inventory quality that your advertisers care about most.
Coronavirus has created an unprecedented disruption to the daily lives of millions worldwide and online news/content related to the evolving situation burgeons. In an effort to be better informed and focus on the facts, IAS surveyed US consumers on March 12 to determine how they perceive content adjacencies—and whether they’re changing their digital behaviors related to the pandemic.
Google Chrome is blocking intrusive ad formats within short form videos from 5 August 2020. More specifically, the ad formats affected will be: Long, non-skippable pre-roll ads or groups of ads longer than 31 seconds that appear before a video and that cannot be skipped within the first five seconds; Mid-roll ads of any duration […]
The Open Measurement initiative was created to solve an industry-wide challenge, but there’s still more to do when it comes to streamlining measurement in the digital advertising ecosystem.
Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.
At Integral Ad Science, we’ve had a strong brand safety solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying just on safety is not enough. We’ve invested in new technologies that take into consideration the specific needs and context of your ad campaigns. Download our guide to learn how […]
CMO asks the experts about what digital marketing will hold in 2020 Contextual advertising experiences a renaissance GumGum SVP of global commercial development, Adam Schenkel, said contextual advertising, the centuries old way of reaching relevant audiences by placing an ad next to brand or product related content, is set for a renaissance next year, boosted […]
Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.
Check out the top 20 most blocked keywords for the month of October 2019.
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is especially critical.
IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?
This case study focuses on a global alcoholic beverage leader with over 200 brands sold in 180 countries in every category to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel that drove the majority of its in-store sales, or accepting the potential backlash for brand […]
As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer’s opinion?
Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.