A Pragmatic Guide to Migrating to New IAB Video Standards

Whether you’re a digital advertising expert, or just a person with a smartphone, there is no denying there has been a huge uptick in video advertising across all your devices. And while video remains the fastest-growing ad format, most people aren’t chomping at the bit to figure out how video works. In this guide, we’re […]

The 20 Most Blocked Keywords in August 2019

The following list compiles the most blocked keywords by advertisers during August 2019.  Blocked keyword lists prevent a brand’s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation. However, keyword lists must be used with care, as overzealous use, alongside failing to refresh […]

Enhance ad memorability in a content-saturated world

In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.

A 360 view of video advertising: Webinar Q&A

Video content consumption is more fluid than ever across screens.  In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from a converged video world and stressed the importance of partnerships in order to scale the latest Connected TV (CTV) environment.

Cheers to 10 years of verification

IAS brought trust and transparency to the digital advertising industry for over a decade, and we’re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside key milestones since our inception. Take a walk down memory lane with us, from our first media quality benchmarks to our CTV solution and beyond!

Virtual panel: A 360 view of video advertising

We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that’s set to overtake traditional TV advertising in the next decade? With new innovation comes the need to establish lasting partnerships to achieve success.

Quality Casts Powerful Halo Over Advertising Perception

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality mobile sites were liked more than the same ads seen on low-quality sites.

Tailoring your brand safety strategy

Brands invest a significant amount of time creating an image, cultivating consumer perception and fostering associations. However, in digital advertising, nearly 1 in 10 ad impressions is surrounded by unsuitable or inappropriate content that can damage brand equity built up over years.

The 20 most blocked keywords in June 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are paying attention to your brand and message leading to higher conversions? Which creatives had the […]

OTT Evolution: Webinar Q&A

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself. Check out our answers to questions not addressed during the webinar here.

The 20 most blocked keywords in May 2019

How Omnicom UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic.  In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content. Consequently, some ads are blocked post delivery and may negatively impact the effectiveness of the […]

The checklist you need to fend off undesired traffic

If you’ve found signs of invalid traffic, don’t press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.

How human bots may be sinking your ROI

IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.

Real-time viewability insights for real-time optimization

The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.

The 20 most blocked keywords in April 2019

The intersection of tech and talent at Columbia Business School

IAS chief executive Lisa Utzschneider spoke at the Columbia Business School’s Women’s Business Leadership in Tech conference for a panel titled, “The Intersection of Tech + Talent: CEOs in Conversation,” with Robert F. Smith of Vista Equity Partners, Amy Zupon of Vertafore, and Sejal Pietrzak of DealerSocket. The panel discussed mentorship, networking, and diversity. “When […]

Following Canada’s example to see how brands advertise following marijuana legalization

Following Canada’s Cannabis Act, will advertisers have an increased tolerance for all illicit substances when it comes to brand safety?

The 20 most blocked keywords in March 2019