Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available to any one of the over 49K apps on the MoPub platform once publishers integrate MoPub’s latest SDK.

Make it count: a Q&A on mobile viewability

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.

Programmatic glossary

Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a diverse marketplace. At its most basic, publishers use supply-side platform (SSP) to put their ads up for sale, and advertisers buy those impressions by utilizing a demand-side platform (DSP).

Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science

On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his journey to the CEO role.

Make it count: a Q&A on viewability

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.

Advertising on social: it’s all relative

Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves as new platforms pop up, and existing platforms find new and unexpected ways for people to connect with friends, families, influencers, celebrities, brands, and more.

An interview with Innovid’s VP of Product, Ronen Idrisov

In addition to providing you continued benefits from our partnerships, we also strive to share continued insights.  So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.

Programmatic: what is the real brand risk?

In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.

Make it count: a Q&A on viewability measurement

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about measurement.

Take stock: it’s time to invest in programmatic

Programmatic digital advertising suffers from a perception problem. Marketers often see it as a box that needs to be checked or as a separate efficiency portion of a marketing plan. Fear surrounding brand safety, ad fraud, and overall transparency issues are grabbing headlines, not only in the trades but also in mainstream media. These conversations are distracting, and make it easy for marketers to under-invest in this important ecosystem.

What can we learn from Cannes 2017?

The brand safety conversation has now evolved. The advertising industry started off angry and finger pointing, but as we learn more about the challenges we face, talk has turned to how we all can help to solve the problem.

Viewability: a short guide

When as much as 50% of digital ads are not viewable, it’s no surprise that viewability has become a top concern in digital advertising.

Viewability glossary

Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud should never be included in the number of viewable impressions. Viewability does not describe how effective an ad was, whether it was seen by target audiences, or even if it was seen at all.

Brand safety: content, context, and the news cycle

Our CMO, Maria Pousa, talks about brand safety, the news cycle, and what advertisers can do to protect themselves with The Drum at Cannes.

What’s the biggest roadblock to transacting on viewability?

We asked attendees of our recent webinar, Make it count: practical tips to improve your viewability to weigh in on the roadblocks to transacting on viewability.

How to respond to 2017’s brand safety emergency

Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the ‘How to respond to 2017’s brand safety emergency’ panel at the Festival of Media in Rome on May 8th.

Make it count: practical tips to improve your viewability

People are consuming more and more content online, but up to 50% of digital ads are not viewable. That’s a big problem for both buyers and sellers. What can you do to save your digital, and your bottom line? In this recorded webinar, we explain the current landscape of viewability and provide key insights into how you can boost your performance.

Now’s not the time to brush ad fraud under the carpet

When supposed losses of up to $5 million a day were bandied about the digital advertising industry, it’s safe to say that almost everyone sat up and listened. And maybe the threat of a large financial hit, such as Methbot, is just what the industry needed to revitalise the stale discussion around ad fraud. After […]

Bots: a short guide

When most people think of ad fraud, they think of bots. Click below to get your short guide to bots and bot traffic. Want to learn more about the different types of ad fraud? Download the full guide.

From impressions to people: elevating the conversation

2016 was an exciting year for digital measurement. Social networks and walled gardens opened up for third-party verification, and huge strides were made in bringing transparency to mobile in-app inventory. Digital advertisers are now well poised to measure the media quality of their campaigns no matter where they are buying, down to the impression level. But as we continue to improve our coverage of the open web and collect all this valuable data, marketers are already looking ahead. Yes, a viewable, fraud-free, and brand safe campaign should be the baseline of any marketing strategy, but what do we focus on next?