Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that the media and publishing industry all face collectively about brand safety, viewability, and ad fraud. […]
Want to learn more about brand safety? Download our one sheet here.
Brand Safety concerns experience a resurgence in H1 2017 and continue to remain top-of-mind.
Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but in the end we are all accountable. Publishers, brands, agencies, tech platforms, data providers, and […]
Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our mobile benchmarks and what they mean for the marketplace.
Standardizing with the Open Measurement SDK With a 69% increase in mobile in-app use year-over-year, it’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. As an advertiser, and not unlike any other device, measurability of ad performance and viewability is key. Unfortunately, to date, in-app ad measurement has […]
During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our viewability benchmarks and what they mean for the marketplace.
Advertising and medicine may seem like completely unrelated disciplines, but below the surface they share important similarities. Today’s brand marketer’s serve consumers ads because they believe that advertising will directly or indirectly lead to more sales, either through immediate purchases or longer-term brand awareness.
Our Media Quality Reports help you invest in digital with greater confidence by illustrating the state of online inventory today, for both display and video ads, across desktop and mobile. To provide this report, we analysed data from 300 billion global impressions. The latest media quality report analysed data from advertising campaigns that ran between […]
Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.
Our CMO, Maria Pousa, talks about brand safety and the need for brands to use multiple strategies if they want to be confident they are protecting themselves.
In our H1 2017 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of billions of impressions analyzed monthly in H1 2017. We release our Media Quality Reports twice […]
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To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available to any one of the over 49K apps on the MoPub platform once publishers integrate MoPub’s latest SDK.