Let’s get real: Detecting fraud takes a holistic approach

AdExchanger released an article DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’, in which DoubleVerify claims to have detected a new form of fraud. At the IAS Threat Lab we have a different perspective on what is the real cause of this anomaly. And something that our team of data scientists, engineers, and resident hackers doesn’t find new.

5 things publishers must know about GroupM SEA Supply Summit

Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that the media and publishing industry all face collectively about brand safety, viewability, and ad fraud. […]

Choosing a brand safety partner

Want to learn more about brand safety? Download our one sheet here.

The brand safety challenge today

Brand Safety concerns experience a resurgence in H1 2017 and continue to remain top-of-mind.

10 minutes with the Trustworthy Accountability Group (TAG)

Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but in the end we are all accountable. Publishers, brands, agencies, tech platforms, data providers, and […]

How to identify brand risk

Understanding the different levels of risk associated with brand safety can be tricky. This snapshot  breaks down the difference between low, medium and high risk.

Media Quality Report: Q&A on fraud

Recently, we presented the results of the latest Media Quality Report for H1 2017. We were impressed by the number of insightful questions asked around the topic of ad fraud. Unfortunately, we were unable to respond to every inquiry during the broadcast. In this article, we address some of those questions.

Media Quality Report: Q&A on mobile

During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our mobile benchmarks and what they mean for the marketplace.

Closing the gap with uniform standards for viewability

Standardizing with the Open Measurement SDK With a 69% increase in mobile in-app use year-over-year, it’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. As an advertiser, and not unlike any other device, measurability of ad performance and viewability is key. Unfortunately, to date, in-app ad measurement has […]

Media Quality Report: Q&A on viewability

During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our viewability benchmarks and what they mean for the marketplace.

Climb the ladder to success ads.txt style

As one of the new kids on the block, ads.txt acts as a building block to combat fraud, and more specifically domain spoofing, within the programmatic supply chain. What does this mean for publishers, advertisers, and data providers? While still early, adoption of ads.txt is off to a strong start and will lead to more […]

What John Snow can teach us about advertising

Advertising and medicine may seem like completely unrelated disciplines, but below the surface they share important similarities. Today’s brand marketer’s serve consumers ads because they believe that advertising will directly or indirectly lead to more sales, either through immediate purchases or longer-term brand awareness.

The differences in media quality across the globe

Our Media Quality Reports help you invest in digital with greater confidence by illustrating the state of online inventory today, for both display and video ads, across desktop and mobile. To provide this report, we analysed data from 300 billion global impressions. The latest media quality report analysed data from advertising campaigns that ran between […]

Viewability matters: The value for mobile publishers

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video below to learn more.

Know your partner, use real-time blocking and multiple strategies

Our CMO, Maria Pousa, talks about brand safety and the need for brands to use multiple strategies if they want to be confident they are protecting themselves.

Monetising ad fraud: the fraudsters perspective

The IAB and Ernst & Young estimate that $4.6 billion is lost due to ad fraud / non human traffic annually in the US. This is only one estimate, there are numerous estimates, with some reaching over 10 billion. However, most of these figures are somewhat down to guesswork, due to the ever changing nature of ad fraud. Ad fraud is an arms race that is constantly evolving with improved levels of sophistication and new bots networks popping up daily.

Transparency in digital: H1 2017 Media Quality Report

In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns. 

H1 2017 Media Quality Report

In our H1 2017 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of billions of impressions analyzed monthly in H1 2017. We release our Media Quality Reports twice […]

The life of a third party cookie

Cookies are small pieces of data stored in your browser that websites use to remember important information regarding online activity. Cookies define our web-identity, for example they are able to retrieve your browsing history on a newspaper website in order to recommend relevant articles. However, they don’t retain any personal information that can be used to identify a person.

Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available to any one of the over 49K apps on the MoPub platform once publishers integrate MoPub’s latest SDK.