The top three common misconceptions about brand safety

Brad Timmers, Director of Product Management, looks at three misconceptions companies often have about brand safety.

Moving open source SDK forward: IAB to assume governance of industry initiative

In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward. With their leadership, we hope to make this solution a true industry standard.

Methbot? More Like Mehbot.

Jason Shaw, Director of Data Science, Head of the IAS FraudLab Earlier this week, news broke of “Methbot,” a supposed new large-scale online advertising fraud operation. According to the announcement, Methbot generates non-human traffic primarily affecting video advertising, and snatches advertisers’ budgets away. After careful examination of our system by the IAS FraudLab, in accordance […]

Viewability’s double-edged sword

It makes sense that the industry has been focused on viewability through a media-centric lens. With this approach, media buyers and sellers can determine whether specific ads are in view and which ad units and pages offer the greatest chance for being seen. After all, advertising has no chance of working unless consumers have the opportunity to see the ads. But the entire digital advertising ecosystem exists to support brands and their efforts to reach and influence consumers. And although brands want their ad campaigns to have high viewability rates, more importantly, they want to ensure that their messages have an impact on targeted consumers. While these two points sound indistinguishable, they are not because all media are not created equal.

The ad quality revolution is still unfolding

Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.

What exactly counts as fraud?

We all know ad fraud is a problem, but it’s not always clear what exactly counts as fraud. Here’s a snapshot to help illustrate.

Ad fraud: the essentials

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand and address.

Ad fraud: the essentials

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand and address.

The bot papers: Avireen

David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.

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