We explore some of the common methods used to manage testing and lay out the test management process that the IAS team has found most effective.
Major automaker drives campaign efficiency and performance with a single brand safety, viewability, and ad fraud transparency solution. Read the case study.
The 20 most blocked digital advertising keywords by automotive brands.
Publishers are doubling down on content about Donald Trump to boost views. Learn why monetizing this content is a challenge despite the Trump traffic bump.
The overall performance of an application can be contingent upon a variety of factors, and often performance tuning can be more of an art than a science. While performance can be a secondary benefit in some applications, in high throughput applications such as ad servers, performance bottlenecks can act as fatal blows to an otherwise […]
Our very own Jessica Miles, ANZ Sales Director, was recently featured in Adnews Industry Profile. Adnews is one of the leading trade publications in Australia. On the profile, she talks about fighting the good battle against poor media quality and lack of transparency in the market. Congrats to Jessica! Check out her interview below. From Adnews […]
Name: Sam Thompson Job Title: Programmatic Strategist Company: Amplifi Australia The Australian online advertising market continued double-digit year-on-year growth, reaching $7.6 billion in 2017 financial year, according to the latest IAB/PWC Online Advertising Expenditure Report. More than half of all digital ads are bought through programmatic or ad networks. Andrew Gilbert, Sales Director ANZ at IAS, […]
To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.
Brand safety refers to keeping brands’ campaigns – and reputation – safe from risky online content or environments.
Brand safety is essential. Protect your brand. With the proliferation of fake news and the changing socio-political climate, protecting your brand is more important than ever. Minimize the risk to your brand reputation.