The overall performance of an application can be contingent upon a variety of factors, and often performance tuning can be more of an art than a science. While performance can be a secondary benefit in some applications, in high throughput applications such as ad servers, performance bottlenecks can act as fatal blows to an otherwise […]
Our very own Jessica Miles, ANZ Sales Director, was recently featured in Adnews Industry Profile. Adnews is one of the leading trade publications in Australia. On the profile, she talks about fighting the good battle against poor media quality and lack of transparency in the market. Congrats to Jessica! Check out her interview below. From Adnews […]
Name: Sam Thompson Job Title: Programmatic Strategist Company: Amplifi Australia The Australian online advertising market continued double-digit year-on-year growth, reaching $7.6 billion in 2017 financial year, according to the latest IAB/PWC Online Advertising Expenditure Report. More than half of all digital ads are bought through programmatic or ad networks. Andrew Gilbert, Sales Director ANZ at IAS, […]
To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.
Brand safety refers to keeping brands’ campaigns – and reputation – safe from risky online content or environments.
Brand safety is essential. Protect your brand. With the proliferation of fake news and the changing socio-political climate, protecting your brand is more important than ever. Minimize the risk to your brand reputation.
This is the first in a series on native advertising by Oath.
Native has transformed digital advertising. But what is native advertising exactly? At its simplest, native ads are a form of paid media where the advertising experience follows the form and function of the user experience in which it’s placed.
Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that the media and publishing industry all face collectively about brand safety, viewability, and ad fraud. […]
Want to learn more about brand safety? Download our one sheet here.
Brand Safety concerns experience a resurgence in H1 2017 and continue to remain top-of-mind.
Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but in the end we are all accountable. Publishers, brands, agencies, tech platforms, data providers, and […]
Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our mobile benchmarks and what they mean for the marketplace.