The evolution of social media advertising

In the beginning, there was the banner but today’s digital advertising ecosystem has changed with the rise of social media platforms. Learn how marketers can close the loop on digital campaigns by embracing the power of social and third-party verification.

Beat the Java Bottlenecks

The overall performance of an application can be contingent upon a variety of factors, and often performance tuning can be more of an art than a science. While performance can be a secondary benefit in some applications, in high throughput applications such as ad servers, performance bottlenecks can act as fatal blows to an otherwise […]

Social platform glossary

Social platform refers to a digital technology that enables the development and management of social media solutions and services e.g. Facebook, Twitter, Instagram and Youtube.

An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov

An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov

Jessica Miles, Sales Director ANZ, featured in Adnews

Our very own Jessica Miles, ANZ Sales Director, was recently featured in Adnews Industry Profile. Adnews is one of the leading trade publications in Australia. On the profile, she talks about fighting the good battle against poor media quality and lack of transparency in the market. Congrats to Jessica! Check out her interview below. From Adnews […]

How to optimise your ads inside walled gardens

Breaking down walls means better optimisation The buyer journey has gone mobile, and marketers have taken notice. Self-educating consumers are using their mobile devices to engage with brands on social platforms and provide real-time feedback. Actively collaborating on these platforms, both marketer and consumer alike, boosts a brand’s presence and cements its identity. Protecting the […]

An Interview with Sam Thompson, Amplifi Australia

Name: Sam Thompson Job Title: Programmatic Strategist Company: Amplifi Australia The Australian online advertising market continued double-digit year-on-year growth, reaching $7.6 billion in 2017 financial year, according to the latest IAB/PWC Online Advertising Expenditure Report. More than half of all digital ads are bought through programmatic or ad networks. Andrew Gilbert, Sales Director ANZ at IAS, […]

Tricks of the trade: 2017 Holiday Edition

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and make your programmatic dollars go further, increase your ROI, and connect with holiday shoppers during this key time of year.

How digital advertising can benefit from the growth of AI

Less than a century has elapsed since the idea of artificial intelligence began to stir excitement in the field of computing. In this short time artificial intelligence and machine learning have taken off, spilling over the walls of academia and into everyday life.

Brand safety glossary

Brand safety refers to keeping brands’ campaigns – and reputation – safe from risky online content or environments.

Brand safety: the essentials

Brand safety is essential. Protect your brand. With the proliferation of fake news and the changing socio-political climate, protecting your brand is more important than ever. Minimize the risk to your brand reputation.

Oath: What is Native Advertising and where is it headed?

This is the first in a series on native advertising by Oath.

Native has transformed digital advertising. But what is native advertising exactly? At its simplest, native ads are a form of paid media where the advertising experience follows the form and function of the user experience in which it’s placed.

Let’s get real: Detecting fraud takes a holistic approach

AdExchanger released an article DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’, in which DoubleVerify claims to have detected a new form of fraud. At the IAS Threat Lab we have a different perspective on what is the real cause of this anomaly. And something that our team of data scientists, engineers, and resident hackers doesn’t find new.

5 things publishers must know about GroupM SEA Supply Summit

Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that the media and publishing industry all face collectively about brand safety, viewability, and ad fraud. […]

Choosing a brand safety partner

Want to learn more about brand safety? Download our one sheet here.

The brand safety challenge today

Brand Safety concerns experience a resurgence in H1 2017 and continue to remain top-of-mind.

10 minutes with the Trustworthy Accountability Group (TAG)

Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but in the end we are all accountable. Publishers, brands, agencies, tech platforms, data providers, and […]

How to identify brand risk

Understanding the different levels of risk associated with brand safety can be tricky. This snapshot  breaks down the difference between low, medium and high risk.

Media Quality Report: Q&A on fraud

Recently, we presented the results of the latest Media Quality Report for H1 2017. We were impressed by the number of insightful questions asked around the topic of ad fraud. Unfortunately, we were unable to respond to every inquiry during the broadcast. In this article, we address some of those questions.

Media Quality Report: Q&A on mobile

During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our mobile benchmarks and what they mean for the marketplace.