The IAS Insider:
Quality insights for quality results
By Megan Reichelt, Country Manager, SEA at Integral Ad Science
What marketers need to know about the schemes infiltrating ad spend In a perfect world, every ad impression would be presented to, and viewed by, an actual human that is potentially interested in a specific product or service. Unfortunately, the...
IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto...
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