On-Demand Webinar – Old School Thinking in the New Normal

08/26 By IAS Team

On-Demand Webinar

Hosted by AdColony, our ANZ Country Manager, Jessica Miles, joined an experienced panel for a lively discussion on the future of video entitled, ‘Old School Thinking Doesn’t Cut It in the New Normal‘.

Today, brands not only have to be concerned about their messaging, but whether their messaging is reaching consumers in an environment that is safe for their brand.

BVOD (broadcaster video on demand) as an advertising channel is impactful, but lacks scale. Social video promises scale, but also brings about ongoing challenges around brand safety and performance. Mobile gaming rewarded video offers the best of all worlds – full screen impact, brand safety, scale, and performance, but what brands is it suitable for and how can they use it?

Moderated by Lance Traore, Country Manager of AdColony ANZ,  with panelists Jodi Fraser, Publicis Groupe, Stephanie Shang, Essence and Tom Simpson, AdColony, the discussion centered around the right mix of digital video channels for the pandemic-challenged, brand safety and performance-obsessed modern marketer.

Click here to watch the webinar recording