In a fast changing media environment, publishers need to remain vigilant for opportunities. Below we’ve highlight two major trends that publishers should take advantage of to improve their bottom line:
1. From a media quality perspective, we are really excited about the prospect of trading on time. It benefits so many stakeholders, publishers are rewarded for great content, creative agencies are incentivised to continue to create engaging creatives, and advertisers have a guarantee that consumers will engage with their brand for an extended period of time.
2. Generation Z will account for 40% of all consumers by 2020, according to the Fast Company. Publishers need to carefully consider how to appeal to this generation, they have lived their entire lives online and every day are exposed to streams of information. This presents a challenge not only from a content creation standpoint, but also to ensuring that advertising is relevant to the consumer.
For publishers this means it’s critical to create more engaging content to attract better audience views and gain more view time for their advertisers.
For more on what you can be doing to keep up with these trends, our Publisher team can talk you through the implications and recommend solutions. Contact firstname.lastname@example.org.