An Interview with our Publisher team: Advice

07/31 By IAS Team

    This is the last installment of our 4-part series on the state of the digital advertising industry, from a publisher’s perspective. We’ll end with some tips for combating fraud, keeping your inventory brand safe and viewable so that you can transact with confidence. .

    Laura and Chanel often get asked about how to combat Fraud so here are their three key tips:

    1. Consider pulling in Traffic source as a custom macro within your IAS publisher pixel to help locate and monitor the source of fraudulent traffic.

    2. Through our UI, monitor patterns and behaviour of fraud across day, device and placement

    3. Deploy the Publisher Optimisation solution, as this will enable you to filter out fraudulent traffic for advertisers

    Laura and Chanel have strong experience supporting Publishers in the APAC region with in-depth knowledge on the state of the industry and where it’s going. If you’d like some more tips on how to combat Fraud, contact infoanz@integralads.com.