CMO asks the experts about what digital marketing will hold in 2020 Contextual advertising experiences a renaissance GumGum SVP of global commercial development, Adam Schenkel, said contextual advertising, the centuries old way of reaching relevant audiences by placing an ad next to brand or product related content, is set for a renaissance next year, boosted […]
Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.
Check out the top 20 most blocked keywords for the month of October 2019.
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is especially critical.
IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?
This case study focuses on a global alcoholic beverage leader with over 200 brands sold in 180 countries in every category to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel that drove the majority of its in-store sales, or accepting the potential backlash for brand […]
As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer’s opinion?
Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.
In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.
Australians spend more time viewing mobile web display ads than consumers in any other major global market, according to a new report that also notes the risk to brands from advertising online in Australia is one of the lowest in the world. Integral Ad Science (IAS), a digital ad verification firm, published its global Media Quality […]
Australians tend to look at mobile web display ads for longer than their global counterparts, according to analysis by Integral Ad Science. The Media Quality Report for the first half of 2019 shows that the average time-in-view for mobile web display ads was highest in Australia at 18.47 seconds, with US in second place at 16.19 seconds. Australia […]
We’re highlighting some key takeaways from the second half of Advertising Week 2019 here in New York City.
Here’s our 3-2-1 recap of Advertising Week New York! IAS will be bringing you our three favorite quotes, two things we learned, and the one thing we are looking forward to next. It’s officially fall in New York City, and Advertising Week has kicked off with the top-of-mind industry topics we’ve all been waiting […]