Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximise impact. Our Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness. IAS’s […]
Stewart Parnaby, National Marketing Manager at Genesis Motors Australia speaks to IAS about his digital advertising journey
IAS asked 505 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services.
Nathan Brown, Global Paid Media Manager at Fonterra speaks to IAS about his digital advertising journey
Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’
On-Demand Webinar – The future of video entitled, ‘Old School Thinking Doesn’t Cut It in the New Normal’.
‘Channel Science’ is a new solution that helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.
IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.
Short Term ROI vs Long Term Consumer Relationships
A recent Consumer Privacy survey by IAS, revealed context really does matter. We uncover the findings of the report in our latest blog.
IAS, the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH).
Marketers need to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant. So says Laura Quigley, our SVP of APAC as she discusses her Top Tips for APAC Digital Marketers.
In this exclusive ‘Masters of Media’ series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the ANZ advertising industry, on all matters digital. Gai Le Roy is the CEO and Director of IAB Australia, the peak industry body representing the digital advertising industry. IAB Australia represents and works with media owners, agencies, […]
Although digitisation of OOH screens and related revenue now represents the majority of the out of home industry, programmatic trading of this inventory is only now becoming more common. IAB Australia interviewed Jessica Miles, Country Manager of Integral Ad Science to specifically ask: “What do you see as the priorities locally for the development of […]
At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise revenues and drive measurable business outcomes.
Laura Quigley, SVP APAC at Integral Ad Science explains the topics of the benefits of programmatic and the programmatic supply chain.
IAS revisits the key takeaways from our 2020 Industry Pulse to see whether the predicted advertising industry trends have come true.
IAS and Beet.TV produced a video interview series about brand safety and suitability. We asked industry leaders: why is brand safety important?