Masters of Media Interview – Alex Campey, Programmatic Media Lead at Google
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Alex Campey is currently a Programmatic Media Lead at Google, driving multichannel media sales. Driving uptake of Google’s Demand Side Platform DV360, and supporting both local and international […]
Opinion: CTV Inventory – A Critical Buy for the Holiday Season
SVP Integral Ad Science APAC Laura Quigley, talks about how the CTV Platform provides a win-win option for consumers and marketers “The adoption of streaming and Connected TV (CTV) during the lockdown has significantly accelerated. In a September 2020 study, IAS found that Connected TV (CTV) has become mainstream in Indonesia with 7 in 10 […]
Opinion: Digital Out-of-Home Powered by Programmatic
Jessica Miles, ANZ Country Manager at Integral Ad Science discusses the power and potential of digital out-of-home advertising powered by programmatic. “The advertising industry has had a rough 2020 and one would assume that outdoor would’ve felt the full force of it. However, according to the recent eMarketer report, digital out-of-home (DOOH) ad spending is […]
On-Demand: IAB MeasureUp 2020 – Why Context Matters
Our ANZ Country Manager Jessica Miles was a guest speaker at this year’s IAB Australia MeasureUp 2020 conference.
Her presentation, “Building resilient advertising – Why context matters” talks through a number of research pieces that IAS have run this year. Jessica touches on IAS’s Power of Context study but also draws from some other studies such as the Halo study and the IAS Ad Adjacency study which was run in response to the increasing volumes of COVID content.
Watch On-Demand – The Future of DOOH in ANZ
Join industry experts, Jessica Miles, IAS Country Manager ANZ, Laura Wall, Head of Programmatic at Shopper Media Group, Phoebe Chan, Operations Director, Performance at Publicis Media and Jason Cooper, Founder and MD of Thorndyke as they discuss how advertisers can navigate their way through DOOH and what lies ahead for the ANZ market.
On-Demand Webinar – OTT: The Next Frontier for Programmatic
Click here to watch On-Demand Webinar Our SVP APAC Laura Quigley joins an experienced panel to discuss the programmatic opportunity for OTT; how to unlock this inventory in a brand safe, effective and efficient manner given how larger than expected numbers moving to watch high quality video content on smartphones or ConnectedTVs. During the webinar […]
Delivering control and efficiency with Google Display & Video 360
Brands rely on ad inventory that is brand-safe and relevant to their campaigns. IAS studies prove that connecting with consumers in relevant environments lead to increased ad impressions and brand recognition. IAS has partnered with Google to integrate our solutions into Display & Video 360 and Campaign Manager. As a result, brands can efficiently optimize […]
Masters of Media – David Hirsch, QBE Insurance
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to David Hirsch from QBE Insurance.
Masters of Media – Laura Wall, Shopper Media Group
Laura Wall is currently the Head of Programmatic at Shopper Media Group. She’s extremely experienced in broadcast media having worked in both London and Sydney covering cinema, newspapers, digital and most recently OOH.
IAS Partners with Google in Building An Industry-Leading Automated Tag
IAS today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.
Safeguarding the future of digital advertising with programmatic
Our ANZ Country Manager Jessica Miles discusses programmatic advertising its challenges and transparency within the supply chain. “As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message […]
Holiday Shopping Research: Giving season goes digital
Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season. Fill out the form below and follow along as Paul Canlas, IAS Research & Insights […]
Press Release: Verizon Media DSP and IAS
Verizon Media DSP and IAS Lead The Way Giving Advertisers the Ability to Target Towards Suitable Content September 21, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both IAS’s contextual targeting and contextual avoidance capabilities across programmatic ad buys. Verizon […]
Navigating the Complexities of the Evolving World & Evolving Mediums
On-Demand Webinar – How to work with technology partners who can help you navigate the evolving complexity of digital advertising efficiently. Join Integral Ad Science’s Laura Quigley with Colleen NGO from Xaxis and Rachita Pandya Shah from Gojek as they discuss the evolving world and evolving mediums of digital advertising.
Australian connected TV landscape shifts away from paid subscriptions
Australians are increasingly opting for free streaming services over paid due to COVID-19 quarantine measures according to research from digital ad verification firm Integral Ad Science (IAS). The Impact of Stay-at-Home Behaviours on CTV report revealed that 57% of consumers are more likely to add a free streaming service to their connected TV (CTV) compared […]
Reintroducing the IAS Quality Impressions™ metric
Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximise impact. Our Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness. IAS’s […]
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