Consumers on Coronavirus: Ad Adjacency Considerations
Coronavirus has created an unprecedented disruption to the daily lives of millions worldwide and online news/content related to the evolving situation burgeons. In an effort to be better informed and focus on the facts, IAS surveyed US consumers on March 12 to determine how they perceive content adjacencies—and whether they’re changing their digital behaviors related to the pandemic.
Next on Google Chrome’s hit list: Intrusive ads (yes, YouTube included)
Google Chrome is blocking intrusive ad formats within short form videos from 5 August 2020. More specifically, the ad formats affected will be: Long, non-skippable pre-roll ads or groups of ads longer than 31 seconds that appear before a video and that cannot be skipped within the first five seconds; Mid-roll ads of any duration […]
Open Measurement: The final lap
The Open Measurement initiative was created to solve an industry-wide challenge, but there’s still more to do when it comes to streamlining measurement in the digital advertising ecosystem.
Brand Suitability: Are you there yet?
Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.
Brand safety is best for everyone. Brand suitability is best for you.
At Integral Ad Science, we’ve had a strong brand safety solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying just on safety is not enough. We’ve invested in new technologies that take into consideration the specific needs and context of your ad campaigns. Download our guide to learn how […]
Predictions: Digital marketing predictions for 2020
CMO asks the experts about what digital marketing will hold in 2020 Contextual advertising experiences a renaissance GumGum SVP of global commercial development, Adam Schenkel, said contextual advertising, the centuries old way of reaching relevant audiences by placing an ad next to brand or product related content, is set for a renaissance next year, boosted […]
Evolving brand safety to brand suitability: How do you find suitable spaces?
Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.
The 20 Most Blocked Keywords in October 2019
Check out the top 20 most blocked keywords for the month of October 2019.
Make a list, check it twice: a holiday buying guide
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is especially critical.
IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?
A global beverage leader perfects brand suitability with IAS
This case study focuses on a global alcoholic beverage leader with over 200 brands sold in 180 countries in every category to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel that drove the majority of its in-store sales, or accepting the potential backlash for brand […]
Shifting gears from Brand Safety to Brand Suitability
As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer’s opinion?
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