Twitter Users Favour Contextually Relevant Ads
The US Twitter users favour contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. Integral Ad Science (IAS) has released new report, surveyed over 1,000 US consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. The results are based on responses from US Twitter users in […]
Driving Efficiencies: Download our Automated Tag Guide
IAS recognises the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of the first automated tag late last year. IAS’s Automated Tag solution with Google seamlessly wraps […]
Quality Impressions are hard to find, IAS makes it easy
Quality Impressions are hard to find, IAS makes it easy The IAS Quality Impression™ is a proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression, a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo. Quality Impressions™ Now […]
Total Visibility – Programmatic Cost Transparency + Verification
Programmatic cost transparency and verification of media quality for advertisers to verify, quantify and optimize their media. By 2021, digital display advertisers are projected to invest billions into programmatic advertising, yet marketers lack visibility into the supply path costs or associated media quality. What if marketers could have even greater insight into both the cost and […]
NEW IAS Facebook Reporting: Analytics Deep Dive
As the digital industry becomes increasingly complex, transparency remains at the heart of campaign success. The need to understand media value and connect the dots between marketing efforts and results is driving conversations across the industry. Whether you’re focused on programmatic, identity resolution, or proprietary platforms, the call to action is clear: increase transparency, increase […]
Quick Bytes Video: Supply Path Optimisation for Transparency in Programmatic
In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to a recent development in digital advertising concerning transparency in programmatic buying, Supply Path Optimisation. The dynamics of programmatic advertising have shifted as more budgets continue to flow into it. Advertisers […]
Australian Digital Advertisers Experience Higher Brand Risks Across All Buying According to the Latest Report by IAS The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels SYDNEY, 19 April 2021: Today, Integral Ad Science (IAS), a global leader in digital ad verification, […]
How Digitalisation Has Levelled the Playing Field for Gender Equity
Manasa Denning, Senior Director of Solutions Engineering, North America & APAC, Integral Ad Science, shares how a shift in attitudes towards the traditional 9-6 setup, brought about by the acceleration of digital transformation during the COVID-19 pandemic is helping level the playing field for women at work. Gender equity means equivalent and fair treatment for […]
IAS Programmatic Summit 2021 Executive Breakfast Round Up
Ashton Media’s 2021 Programmatic Summit certainly packed a punch and Integral Ad Science were delighted to play a vital part at the event by hosting an early morning Programmatic Summit Executive Breakfast on ‘‘Media Efficiency in the Age of Privacy’ held just before the main event kicked off. Media efficiency in the age of privacy […]
On Demand: While the Cookie Crumbles, Will Contextual Targeting Rise?
For years, we’ve been using cookies to track our website visitors and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies will change dramatically with Google’s announcement […]
As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardised measurement to Open Web Video, available now for integration! The OM for Open Web Video SDK takes standardisation a step further for all industry players and helps fill the gaps […]
IAS Achieves Recertification From The Trustworthy Accountability Group
Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to its ad verification technology. “A longstanding member of TAG, IAS is committed to providing our […]
Xandr and IAS Partner to Offer Advertisers Stronger Contextual Capabilities
Singapore, March 11, 2021 — Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target […]
The Power of Context, AU Consumer Research Report
Context Matters The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an advertisement for computers. You might think those ads aren’t right for you, since […]
Context Control: Unmatched Brand Suitability Solution
With worldwide content creation and consumption accelerating at an unprecedented rate, brand strategy needs to stay ahead of emerging trends and breaking news. Now more than ever, the nuances of context, language semantics, sentiment, and emotional impact of the content need to take center stage when deciding where to spend media dollars. With IAS’s Context […]
Optimize your Programmatic Campaign
Don’t just know how your campaigns are performing — take action to make them better. Programmatic buying and selling offers enhanced performance with a streamlined workflow. And with IAS’s full suite of pre-bid and predictive solutions, you’ll be able to effectively optimize your campaigns for success. Our programmatic solution offers coverage for: Desktop and Mobile […]
Think you’re streaming on a CTV? Think again.
Consumers on couches are spending more time than ever binge-watching streaming content on connected TV devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the technology behind them. Fancy yourself an expert? Check out the roadmap below to see whether […]
Study: Contextual Relevance is Critical to Consumers in APAC
Integral Ad Science today released a new research study, The Power of Context in APAC, which surveyed over 2,000 consumers in Singapore, Indonesia, Australia, and Japan and explored how context influences consumers’ perception of ads and brands. “The Power of Context research shows that the quality of an advertising environment can influence how consumers perceive […]
© 2021 Integral Ad Science, Inc.