For the uninitiated, Digital Out-of-Home (DOOH) refers to ads, and video showcased outside the home at billboard locations such as bus shelters, shopping centers, and large roadside billboards. The message delivery is supported by rich and dynamic digital technology, maximised with real-time capabilities to target consumers on-the-go. DOOH encompasses a variety of screen shapes, sizes, […]
Advertisers who use advanced brand safety and suitability strategies to connect with consumers now will build lasting relationships for the future.
With Total Visibility from IAS + Amino, advertisers gain radical transparency with tools to quantify the value of their media & optimize their campaigns.
By measuring more than 1 trillion media metrics each day globally, IAS has the scale to observe media quality developments in real-time. Our Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. The metrics span across desktop, mobile web and mobile app environments.
In “The State of CTV,” IAS surveyed the Digiday audience to capture the state of the promise—and the pitfalls—of the CTV space. The survey not only gauges levels of understanding toward CTV but also explores what is driving advertisers’ CTV campaigns.
YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.
Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt. That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and online experiences to garner longer ad exposure times, a great proxy for attention and engagement, […]
Today, the wait is over: two new video solutions are now ready to add to your current IAS stack. IAS is excited to announce the General Availability of both the Connected Television (CTV) Verification Solution and the Unified Video Tag!
In an effort to close the programmatic transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments.
Last month, IAS released “Streaming Wars” to explore connected TV (CTV) usage and preferences around subscription streaming services. In response to coronavirus, IAS has expanded on the initial study to ask consumers how their stay-at-home behaviors are influencing CTV usage.
In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.
IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.
Looking for some on-demand entertainment to keep your work (from home) day moving? All of our past webinars are on-demand and ready to watch.