Digital out-of-home has gone through some significant changes over the past few years. This has presented not only opportunities but challenges for advertisers. Join industry experts, Jessica Miles, IAS Country Manager ANZ, Laura Wall, Head of Programmatic at Shopper Media Group, Phoebe Chan, Operations Director, Performance at Publicis Media and Jason Cooper, Founder and MD […]
Brands rely on ad inventory that is brand-safe and relevant to their campaigns. IAS studies prove that connecting with consumers in relevant environments lead to increased ad impressions and brand recognition. IAS has partnered with Google to integrate our solutions into Display & Video 360 and Campaign Manager. As a result, brands can efficiently optimize […]
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to David Hirsch from QBE Insurance.
Laura Wall is currently the Head of Programmatic at Shopper Media Group. She’s extremely experienced in broadcast media having worked in both London and Sydney covering cinema, newspapers, digital and most recently OOH.
IAS releases H1 2020 Media Quality Report – Global Benchmarks with ANZ Insights
IAS today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.
Our ANZ Country Manager Jessica Miles discusses programmatic advertising its challenges and transparency within the supply chain. “As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message […]
Today’s consumers are swapping long lines for laptops as ecommerce and online shopping take off. To help advertisers understand how holiday shopping will look in 2020, IAS ran a new study exploring consumer preferences and plans for this giving season. Fill out the form below and follow along as Paul Canlas, IAS Research & Insights […]
Verizon Media DSP and IAS Lead The Way Giving Advertisers the Ability to Target Towards Suitable Content September 21, 2020 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both IAS’s contextual targeting and contextual avoidance capabilities across programmatic ad buys. Verizon […]
On-Demand Webinar – How to work with technology partners who can help you navigate the evolving complexity of digital advertising efficiently
Australians are increasingly opting for free streaming services over paid due to COVID-19 quarantine measures according to research from digital ad verification firm Integral Ad Science (IAS). The Impact of Stay-at-Home Behaviours on CTV report revealed that 57% of consumers are more likely to add a free streaming service to their connected TV (CTV) compared […]
Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximise impact. Our Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness. IAS’s […]
Stewart Parnaby, National Marketing Manager at Genesis Motors Australia speaks to IAS about his digital advertising journey
IAS asked 505 Australian consumers about their connected TV usage and preferences when it comes to paying for subscription services.
Nathan Brown, Global Paid Media Manager at Fonterra speaks to IAS about his digital advertising journey
Imagine reading an article about saving and investing, then noticing an ad for an expensive car. Or making a reservation for a fancy restaurant and seeing an advertisement for financial services. You might think those ads aren’t right for you, since they’re not related to the content you’re interested in. And you’re not alone: in […]
Brand Suitability Targeting & Performance for YouTube with ‘Channel Science’
On-Demand Webinar – The future of video entitled, ‘Old School Thinking Doesn’t Cut It in the New Normal’.
‘Channel Science’ is a new solution that helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimised.
IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.